Why your business is like a piece of fruit… or is it?

Apples are a perfectly nice fruit. They provide nourishment, apparently one a day will keep the doctor away, and when comparing you want to ensure you are comparing apples to apples not oranges… Or do you? It always seemed so silly to me that we would compare apples and oranges, they are quite clearly different. … More Why your business is like a piece of fruit… or is it?